Small business brand Kigen was looking for a new logo that represents their hopes of a steady growth for their business, while maintaining their value of staying grounded. Thus the logo was designed to represent a seedling with roots anchoring deep into the ground.

Kigen was also looking for a new logo as well as name card design for their subsidary brand—XIV Group. For that, a simpler and more straightforward direction was applied, where more emphasis was placed on typography and colours. Two options for name card design were also developed for the clients.